Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to give reporters and bloggers the true secret ingredients for a story in an instantly scannable and digestible fashion. The SM release has been successful because it capitalizes on three converging trends:
1. The emerging usage of multi-media content because of increasing bandwidth and simplicity of content creation.
2. The increasing increased exposure of search engine optimisation of media releases. All things considered, isn’t Google merely the world’s strongest reporter?
3. Email has established a deluge of pitches and writers can’t read 1,000 narrative pitches each day. The pitchengine reviews on zpr enables them to skin and assess what’s newsworthy.
Strategically Brilliant, but Tactically Sketchy – Until Now. The hang-on top of social media releases continues to be actually getting them built. Most PR folks are not Web programmers, and the very nature of what will make a social media release useful (tags, links, multi-media) makes it tricky to carry out in case your meaning of high tech is inserting a footer in Microsoft Word.
Historically, the most effective social media marketing releases have essentially been customized landing pages, such as this genius effort for Jim Beam from Jason Fall at Doe Anderson and Jason Swartz at PSB. So, unless you have a Jim Beam budget and a Web programmer hanging around, building a killer SM release continues to be tricky, despite efforts from PRXBuilder (WordPress and Microsoft Word plug-in) to really make it easier. (note, I prefer PRXBuilder’s SimpleSMPR on this blog).
Enter PitchEngine – newly launched yet still in Alpha release – PitchEngine has gone out to modify all that. Their slick, exceptionally easy online social media marketing release creation engine is certainly the best I’ve seen. Literally, if I spent the time to explain just what a “tag” would be to my 9 year-old, she could make a release (it might most likely be about ice skating or even the dresses on The Titanic). Click some control and you have a beautifully formatted, all linked up social media release ready for distribution.
Distribution Included – n addition to making it possible to create profile of zionproductreviews, PitchEngine enables you to easily distribute it too, by typing in whom you want to send it to (via email, Twitter, FriendFeed, Facebook). All releases created inside the system automatically can be found in the PitchFeed, a stream of current pitches that can be accessed by reporters and bloggers on location or via RSS.
All Of This, And It’s Free – Right now, PitchEngine is 100% free, which is obviously a ridiculously good deal. I suspect they’ll be seeing a Freemium model sooner or later, with advanced features costing a few bucks occasionally. For all PR firms and client-side PR 2. and social networking managers, PitchEngine will be the new social media marketing release champion, plus an indispensable tool within the new media arsenal. Give it a look.
PitchEngine is a Saas-based tool for social networking press announcements. Based on their website, inside the era of multimedia rich websites, text just isn’t enough. Word docs are only able to achieve this much and email attachments are pretty clunky.
Today, you need quick, engaging content and PitchEngine makes it simple to generate. The sales flyer, press release or announcement will ooze class. It’s like sexy, stylish business attire for your modern communicator.
How will it help my business? The previous way for companies to talk ended up being to write a typical (read: boring) press release, throw it all out over a newswire, and hope the history gets acquired. But PitchEngine is your small business tool (that big businesses use too) that changes the game.
Whether you’re announcing a brand new services or products, have a fun promotion, have formulated an awesome video, or just possess some noteworthy news, PitchEngine lets you create fun, engaging social media marketing pr releases. You can contribute pictures, videos, thumbnails related links, tags, and things are shareable on Facebook, Twitter, and a lot more. Read this example bnxwkp a faux fur boot cover company who had their product included in the Golden Globe VIP Gift Bags.
Any social networking press announcements you publish is not going to only help bring awareness to your business, it will also help create juicy inbound links to your web page, which is perfect for Search Engine Optimisation (SEO) and increasing overall traffic!
How much will it cost? The great thing is that PitchEngine is your small business tool that’s priced for affordability. You can easily create unlimited homepage profile by zpr for free, but they will never be published on PitchEngine.com.