What’s the fastest approach to get more new patients to your practice? Every practice owner wants the easy answer so when the phone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s ways to avoid getting sold and instead locate an online medical marketing firm that provides value. Ask these 5 questions.
* Do they really measure success when it comes to trackable new patient leads?
* Do they charge month to month or lock people into long-term contracts?
* Can they supply proof the service(s) generate more new patient calls?
* Will they be transparent or will they hide fees?
* Will they manage your marketing for you personally?
* See below for the particulars on each.
1. Do they really measure success with regards to new patient leads?
If you own a practice, the goal of medical marketing would be to do just one important thing, which would be to acquire more new patients calling or emailing your practice. It’s not to the amount of ad impressions or Google views, branding, or page impressions or even total number of calls you obtain. None of the things can be converted into new patients and sales.
Most medical marketing firms try to bury you in data about items that has no tangible benefit. Many will even have you put special coding on your website throwing off your current marketing metrics. Instead choose a marketing firm that utilizes call tracking and form fill tracking to accurately see how many NEW Patients contact you monthly.
2. Will they charge month to month or lock people into long-term contracts?
Long-term contracts ought to be a big red flag. It’s a sales tactic to sell a service people will want to dump inside a month or two that keeps you investing in 6-12 months for a thing that does nothing. Be sure to pick a medical marketing firm that charges over a month to month basis. This way, they’ll need to still earn your company every month.
3. Can they provide proof the service(s) generate more new patient calls?
Had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is important you should know is the fact none of those work then one is even illegal. There is zero proof that by using these marketing tools will attract a single new patient. However, there is lots of evidence that these particular are just approaches to charge your practice for services who do nothing.
Geo-fence display pushes text messaging to prospects driving by the practice. Which is not only annoying, and when it worked would mess with the scheduling. In fact, it doesn’t generate leads. Good idea if you had a bar in a sports stadium. Bad idea for medical practices.
Retargeting a very good idea, for most local business owners but Google’s views it as a violation of HIPAA. Using retargeting ads could put your practice in danger.
Banner ads? Again no evidence they generate any new patient calls and plenty of evidence they’re a complete waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service works to generate new patient leads then talk to a couple of clients who’ve tried it.
4. Will they be transparent or do they hide fees?
In terms of price you’d like to know what you’re paying for, right? Yet a typical ripoff strategy in the business is to charge for Pay-Per-Click ads according to a mythical ad cycle, say $1000 per cycle. Then this firm refuses to really provide information about how much of that cash will almost certainly actual AdWords spend versus to their pockets.
The only real transparent method to charge for medical PPC is to charge a monthly management fee then have you spend the money for AdWords spend right on your credit card. This way you know exactly how much you happen to be make payment on marketing firm to control your medical PPC and exactly how much went along to Google’s AdWords.
5. Do they really manage your marketing to suit your needs?
There are a lot of low-cost internet marketing services out there that provide you use of software so that you can manage your marketing yourself. As an example, there are a handful of businesses that sell online review software, and almost none that train your team how to use it and be sure it’s working for you.
Getting usage of powerful internet marketing tools is great, in principle, for those who have a Ph.D. in online marketing and 40 hours every week to spare. On the other hand, if you have employment helping patients, they are just a large waste of time and funds.
Be sure to check that the marketing firm does the work, which means you can focus on what you do best which can be helping patients. What’s the easiest method to attract new patients? Ensure for every dollar you spend money on lead generation you’re getting nlphhf along with a positive ROI. It’s that simple. And get away from each of the nonsense about geo-fence displays, retargeting, banner ads as well as other things which does nothing for the medical practice.